What’s the secret of successful writers? That’s the wrong question to ask.
If you’re struggling to get hired by clients on a regular basis, you’d be better off looking for the secrets of less successful freelancers – and making sure any habits you share with them get taken care of, pronto.
Take a look at the list below. It tells you some of the ways far too many freelancers shoot themselves in the foot. And if you’re having trouble getting paying clients, you may be making one of these mistakes without even realizing it.
Mistake 1: Using passive marketing as a crutch
But there’s a big difference between “putting your name out” and “getting your name out.”
Only using social media platforms for a presence is not any more effective than opening up a physical office location for your business, hanging up an open sign and calling it a work day. You may catch the attention of people, yes, but only those who happen to see you and happen to be interested enough to learn more about your business and your offerings. Doing it that way will surely not net you much sales, though.
You should take a serious look at your current marketing strategies to determine if you're active about using marketing strategies that get your name out through your own blood, sweat, tears and hustle. Are you attacking your strategies like a shark or are you just participating in social media in a weak manner, hoping that clients will call or email you?